Qahwa
Everyone’s favorite all-day everyday café and restaurant is given a subtle, fresh, new look. ‘Qahwa’ meaning coffee in Arabic in its very essence is a very hospitable and personal word relevant to our culture. Capitalizing on hosting people at home for coffee, a concept was born. The design identity is based on Qahwa being the host who invites guests to his house. Starting from the signature-like logo to the food-diary inspired menu, this is a place that should feel like home to everyone who walks in it.
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Matter Branding:
Managing Director & Co-Founder: Dina Aly
Strategy Director & Co-Founder: Mohamed Abbas
Creative Director & Co-Founder: Majd El Sherif
Strategy Lead: Janan Osama
Brand Director: Mariam Hamdy
Brand Supervisor: Nour El Mezeni
Brand Executive: Heba Ashraf
Senior Art Director: Mahmoud El Dallas
Senior Graphic Designer: Khadija El Sharawy, Mostafa Hegazy
Graphic Designer: Yasmina Yasser
Copywriter: Omar El Rakhawy, Hazem Sherif
Finalizer: Michael Dawood, Bassem Nasr
Photography by Flavor Republic