Adidas x SYNC
A bold, high-impact visual built for scale — this illustration was designed to energize an iconic Adidas storefront wall in the heart of Cairo. Placed third in the SYNC x Adidas MENA competition, the artwork captures motion, ambition, and summer-fueled momentum, channeling the spirit of Impossible is Nothing into a street-facing statement piece.
Task
Design a bold, attention-grabbing illustration for a two-sided Adidas storefront wall on a major avenue in Cairo, visible from a distance by passing cars. The artwork needed to reflect the global Impossible is Nothing campaign while aligning with a summer 2023 launch — vibrant, energetic, and full of movement to embody the brand’s spirit of ambition and resilience.
Concept & Master Visual
Inspired by the three Adidas stripes as a metaphorical road, the artwork explores multiple journeys toward personal challenge and growth. Each wall features a figure in motion — one at the starting line, the other mid-stride — reflecting the spirit of Impossible is Nothing. A bold, summer-infused palette inspired by the Adidas 2023 summer line and dynamic shapes bring energy and momentum to the piece.
Credits
Khadija El Sharawy
Concept
Art Direction
Illustration
Special Thanks
Tarek Nour
Guest Judge
Hana Ahmed
OMNI Ordering and Execution Levant and North Africa Markets (Adidas MENA)
Omar Heraiz
CCO of SYNC School
2023