Villars
Villars is a self-initiated packaging redesign for the iconic Swiss chocolate brand. The goal: to elevate its identity while preserving its heritage, creating a visual experience that feels both premium and indulgent. This passion project reimagines Villars for a modern audience — refined, elegant, and made to be unwrapped.
Brand Concept
Villars is a Swiss chocolate brand with roots in Fribourg since 1901. This packaging concept celebrates its heritage through an illustrated cityscape and a custom emblem inspired by traditional Swiss cowbells and alpine florals. Gold-foil accents add a refined, nostalgic touch — honoring the brand’s legacy with a modern, premium feel.
Story & Style
This reimagined packaging brings Villars’ Swiss heritage to life through a hand-illustrated landscape inspired by the city of Fribourg. The scene flows seamlessly from front to back, turning the chocolate bar into a continuous story rooted in place and tradition. The art direction is warm, refined, and nostalgic — blending detailed linework with gold-foil accents to elevate the everyday indulgence.
A legacy of Fribourg — shaped in gold, wrapped in memory, savored in silence.
Brand Experience
Villars becomes more than just a chocolate bar — it’s a gesture. The identity expands into giftable touchpoints like custom boxes, branded mugs, and heartfelt cards, transforming the act of giving chocolate into an expression of love, care, and celebration. With every detail, the brand reinforces its role as a timeless, joy-filled token of appreciation.
Credits
Khadija El Sharawy
Brand Strategy
Competitive Analysis
Packaging Design
Brand Identity
Art Direction
Illustration
2021